This past week, I participated in Google Analytics Academy’s second course in Platform Principles. This course focused on how the Google Analytics Platform works to collect, configure, process, and report actionable data for any web presence.
The more I think about it, the more I realize this is where digital marketing is really going. There has to be a discipline of goals and analysis of accomplishing these goals that custom fit the organization. There are great days ahead for marketing.
Thanks, as always, to the indomitable Justin Cutroni for teaching. That guy is the heavyweight champion of digital analytics.